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$319.99
Get them started young! Everyone deserves a Rocky Mountain, even if you’re not ready to push the pedals yet. The Edge Jr 12 is a running bike that makes riding easy and fun and helps kids gain balance. With an aluminum frame and fork, and pneumatic Vee Tire Crown Gem tires, the Edge Jr 12 is both durable and speedy.
$449.99 $559.99 20% Off
Available in five wheel sizes and multiple frame sizes, there's an Edge model ready to get them set up right for the ride ahead. Every Edge model is best for kids of any age learning to ride and for mastering the basics. - All around kids bike - Extra low standover clearance for young rippers - Simple 1x drivetrain - Low profile saddle can be slammed down for maximum standover - Quick-release seatpost clamp - One size
$719.99
Available in two wheel sizes, the Soul Jr offers burlier components, bigger tires, and stronger brakes. For kids who have mastered the basics, the Soul Jr is everything they need to tackle faster rides and gentle trails. Inseam: 432 - 612mm / 17 - 24"
$799.99
The Soul Jr offers burlier components, bigger tires, and stronger brakes. For kids who have mastered the basics, the Soul Jr is everything they need to tackle faster rides and gentle trails. Inseam: 512 - 712mm / 20,5 - 28"
$949.99
The Vertex Jr is similar to the Soul Jr, but a bit more built up. It comes in two sizes—20 and 24. With burlier components and wider tires, the Vertex Jr is best for junior riders ready to tackle beginner to intermediate trails. Inseam: 432 - 612mm / 17 - 24"
$999.00
Burly hardtail goodness in three sizes. Whether they're hopping off curbs or charging rowdy singletrack, the Growler Jr sets kids up right to ride hard and have fun doing it. Best for experienced junior riders who aren't afraid to go big. - Rocky Mountain trail performance for young riders - Big tires for grip and control - Enough travel to keep you out of trouble & tame bounce - Simple 1x drivetrain - One size
$1,049.99
The Vertex Jr is similar to the Soul Jr, but a bit more built up. It comes in two sizes—20 and 24. With burlier components and wider tires, the Vertex Jr is best for junior riders ready to tackle beginner to intermediate trails. Inseam: 512 - 712mm / 20,5 - 28"
$1,299.99 $1,849.99 30% Off
It'll take way more than hell freezing over to stop the Blizzard. With massive tire real-estate and mega clearance, snow's no issue for the Blizzard. Don't mistake it for a fat-tired gimmick—aggressive trail geometry and a no-nonsense mountain bike ride character differentiates it from the bandwagoners. The result? Send trail and rip commutes as aggressively and shredly as you want. Winter's here. Ice to see you.
$1,419.99 - $1,499.99
The Fusion is the perfect blend of efficiency, capability, and reliability on the trail. The Fusion’s responsive handling characteristics and comfortable geometry will help you mix up your ride from the pathway to the trail, and onto the single-track. The Fusion’s geometry has been optimized to provide you with the best possible experience when heading out for a ride. We’ve updated the geometry to reflect the needs of a true "down-country" rider, including 29" wheels, a low stand-over height, longer reach, and a slacker head tube angle. With features like 100 mm of front travel, internal cable routing, and a 1x drivetrain, the Fusion sits at the top as our best all-around hardtail.
$1,949.99 $2,599.99 25% Off
Guess what? Kids want to rip trails, too. That's why the Reaper incorporates decades of trail, enduro, and park prowess and condenses it into a shred ready package for kids. The result? Full-sized trail bike levels of competence and composure in a kid-friendly package. The objective? To pass on a love of riding and ripping to the next generation. Don't fear the Reaper (sorry, we had to)—it's carrying the next generation of riders onto big, burly things. All the competency and burliness of a full-sized trail bike in a junior-sized package. The Reaper is the real deal for charging trails and the bike park. Best for experienced junior and youth riders looking to charge steeper and bigger trails. Sizing: - Inseam: 512 - 712mm / 20.5 - 28"
$2,149.99
The Growler proves that the secret order of hardtail trail shredders is alive and thriving. Sure, it’s got that classic hardtail profile. But 21st-century touches across the platform reveal a future-proofed, instant classic. 29x2.6 tires for ridiculous grip. An aggressive ride character for surprising levels of confidence while descending or ripping tough trails. A refreshingly simple (and tough) package for rowdy days at the trails. More satisfying than a tropical IPA growler fill on a hot day—and way, way faster. Cheers, eh. What sets the Growler apart Holds the line Hardtail isn’t dead—so we went all out in making the Growler as capable, aggressive, and as fast as possible on rowdy, rad trails. Charge hard—the Growler's with ya. Stubborn levels of traction Sure, the Grower rips trails fast. But for technical climbs and loose trail, we opted for big rubber and "dig-the-hell-in" geometry to ensure ridiculous levels of traction and competence over the loose and uneven stuff. So good, it’s stubborn. Monstrously fun We purpose-built the Growler around 29 x 2.6 tires. The result is a fast-rolling, hugely competent, and impossibly fun hardtail machine. Fully-internal cables and a boost rear hub really tie the room together on any trail, too.
$2,369.99 $3,149.99 25% Off
Guess what? Kids want to rip trails, too. That's why the Reaper incorporates decades of trail, enduro, and park prowess and condenses it into a shred ready package for kids. The result? Full-sized trail bike levels of competence and composure in a kid-friendly package. The objective? To pass on a love of riding and ripping to the next generation. Don't fear the Reaper (sorry, we had to)—it's carrying the next generation of riders onto big, burly things. All the competency and burliness of a full-sized trail bike in a junior-sized package. The Reaper is the real deal for charging trails and the bike park. Best for experienced junior and youth riders looking to charge steeper and bigger trails.
$2,559.99 $3,199.99 20% Off
The Solo doesn’t stop when the pavement ends. The open (gravel) road. When nothing stands between you and the horizon. It doesn’t matter if you're chasing mountains or vast open plains, there’s something hypnotic about the call of gravel less traveled. Make every ride an adventure. Durability first Tested to meet mountain bike frame-testing standards. Perfect blend of fast and light. From gravel to trails to singletrack. Soak it up Increased vertical compliance on carbon models with our unique seat tube design for increased comfort. All the mounts Mount as many bottles, bags or accessories you need with 12 mounting points on the frame, and 8 on the fork. Massive clearance Easily fit 700 x 40c tires including fenders, or 650b x 2.2 tires including fenders. Geometry Sizing Due to supply-chain issues, Specs are subject to change without notice.
$2,699.99
The Gazelle Medeo T9 City is our active electric bike that takes you everywhere. Specced with the reliable and quiet Bosch Active Line motor and 9-speed external derailleur, every hill will feel as flat as Holland. Powerful front and rear lighting plus a sturdy rear rack will inspire riders to swap their car for this bike for both day and nighttime trips. Enjoy every mile of the ride thanks to a roomy low-step frame, comfortable geometry, and wide tires. The Medeo City is a great value and perfect introduction to e-bike life.
$2,879.99 $3,599.99 20% Off
It'll take way more than hell freezing over to stop the Blizzard. With massive tire real-estate and mega clearance, snow's no issue for the Blizzard. Don't mistake it for a fat-tired gimmick—aggressive trail geometry and a no-nonsense mountain bike ride character differentiates it from the bandwagoners. The result? Send trail and rip commutes as aggressively and shredly as you want. Winter's here. Ice to see you.
$2,999.99 $3,999.99 25% Off
Road cycling has evolved. Riders all over the world are pushing their equipment further than ever before. They're getting off the beaten path, exploring new roads, and spending more time in the saddle on solo excursions, group adventures, and epic gran fondos, all to satisfy their passion for the ride. These are the riders that inspired us to create the VR, the most versatile and capable endurance road bike in our history. Drawing on decades of frame building and carbon fiber innovation, our engineers meticulously crafted each and every VR model from the ground up with the most refined geometry and materials selection of any Felt endurance road bike, ever, harmoniously melding together comfort and performance. VR Advanced 105 The best value in the VR Advanced range. Features the same great carbon frameset as its pricier siblings, built with Shimano’s 105 group with hydraulic disc brakes. - Shimano 105 mechanical groupset - Shimano hydraulic disc brakes - Finishing kit from Devox
$2,999.99 $3,749.99 20% Off
The Medeo T9 HMB electric bike is the ideal companion to feel the wind in your face and forget about the past while falling in love with bikes all over again. Experience the freedom of a country road and let the powerful motor conquer your worries along with any terrain you may encounter. The combination of high- quality components and a comfortable and easy to ride electric bike result in the ideal package to make your childhood dreams come true.
$2,999.99 $3,749.99 20% Off
The Medeo T9 HMB electric bike is the ideal companion to feel the wind in your face and forget about the past while falling in love with bikes all over again. Experience the freedom of a country road and let the powerful motor conquer your worries along with any terrain you may encounter. The combination of high- quality components and a comfortable and easy to ride electric bike result in the ideal package to make your childhood dreams come true.
$2,999.99 $3,499.99 - $5,099.99 Up to 41% Off
The Gazelle Ultimate T10 is a top-of-the-range trekking e-bike, refined down to the last detail. The first-class groupset, including Shimano Deore, Bosch Performance line, and ergonomically-shaped handlebar grips, enables sporty performance to be achieved. The Ultimate T10 HMB is delightfully stable on the road thanks to the battery and motor integration plus the rigidity of the frame. The dynamic design, high level of comfort, and excellent handling make this bike the ideal companion for long recreational trips. - Powerful assistance thanks to a Bosch Performance Line motor with 65 Nm of torque (20 mph) and 500 Wh integrated battery - High comfort level on poor road surfaces thanks to the outstanding integrated 30mm suspension front fork - Active posture combined with powerful performance means that no trip is too far - Design, integration, and comfort: the Ultimate T10 HMB has it all
$3,199.99 $3,529.99 9% Off
Gravel riding is here, and it's the new breed of cycling. Sure, riding drop bars on dirt isn't a new thing. Many folks will rightfully point out that it's been a way of life for many cyclists for as long as people have been pedaling atop two wheels. Shoot, even historians remind us that the Tour de France began on gravel roads. But these days, there are more eyeballs on the gravel riding scene, more legs in the game, and more minds opening up to the wonderful world of off-road adventure. And it's awesome. That's why we created the Breed. To chase the sunset across empty gravel roads. To discover a new perspective along our local trails. And to further expand the incredible freedom a bicycle can offer. So whether you're just discovering a new way of riding, or are a dyed-in-the-wool gravel grinding veteran, the Breed is for you. Breed 20 Classic road bike manners, but loves to get dirty. Dual-wheel compatibility, plenty of storage options, and massive tire clearance makes for unparalleled versatility for any adventure.
$3,199.99 $3,999.99 20% Off
EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.
$3,199.99
The Instinct has always been the benchmark for those in search of a do-it-all quiver-killer. Designed to thrive on technical trails, but still allows you to push the distance and crush the climbs. We’ve updated the frame features, geometry, and suspension kinematics to make sure you feel confident on the up’s, down’s, and everything in between. Trust your Instinct. What's New? Refined geometry We’ve increased the reach, made the seat tube angle steeper, lengthened the chainstays. Total adjustability Designed with adjustable frame features to suit all riders and riding styles. This is our most versatile platform. Size-specific tune Each frame size is tuned for small-bump compliance, mid-stroke support, and end-stroke progressiveness. Each framesize also features custom shock tunes based on real world field testing. Reach adjust headset Fine tune your ride with center, +/- 5mm offset options. RIDE-4™ adjustment system Allows riders to quickly fine-tune their geometry and suspension with a single Allen key. Generous space for long dropper posts Shorter seat tube lengths for increased dropper post fitment. Storage included The new PenaltyBox™ 2.0 downtube storage (carbon models only) includes generous capacity, custom tool wrap and our rock-solid hinged door system that doubles down as a water bottle mount and built-in concealed AirTag/Tile compartment. Fully enclosed internal routing Allows for easy cable and hose installations, with thoughtful consideration for moto-style brake setups.
$3,499.99 $3,699.99 - $3,999.99 Up to 13% Off
The Scene VLT's step-through aluminum frame offers riders ease of use and versatility. Combined with the Shimano STEPS E6100 electric assist motor, the result is a magical commuting experience. Its removable battery makes charging easy, while the security game is on point with locking thru-axle hubs that ensure your bike and its wheels are secure when you park. The Tektro hydraulic disc brakes and Shimano drivetrain add reliable, effective performance, whether you're stopping or going.
$3,499.99 $3,499.99 - $4,999.99 Up to 30% Off
Race circuits or Sunday Shreds, the Altitude has you covered. Purpose-built and race-proven, it's the ultimate enduro weapon for demolishing steep trails and making every session faster. Sure, total enduro capability translates nicely to podiums. But it also means bigger and more committing weekend rides for the rest of us. With so much capability in your corner, it makes you want to push limits, climb faster, and get better. Wheel size: - Sizes Small – Medium: 27.5-inch - Sizes Medium – X-Large: 29-inch
$3,499.99 $4,999.99 30% Off
By combining the power of our Dyname™ 4.0 drive system and the all around user friendliness of the Fusion, the Fusion Powerplay opens up a new world of exploration, from trails to the city. Stability, comfort, safety and ease of use are the names of the game here. The Fusion’s geometry has been optimized to provide you with the best possible experience when heading out for a ride. We’ve updated the geometry to reflect the needs of a true ”downcountry” rider, including 29” wheels, a low standover height, longer reach, and a slacker head tube angle. With features like 100 mm of front travel, internal cable routing, and a 1x drivetrain, the Fusion sits at the top as our best all-around hardtail.
$3,749.99 - $4,349.99 $4,999.99 - $5,799.99 Up to 25% Off
The Ripmo AF (Aluminum Frame) brings the award-winning performance of the carbon Ripmo to a wider, rowdier audience. It’s everything we love from the carbon Ripmo, plus a few tweaks. Over our long tenure from moun­tain biking’s awk­ward ado­les­cence to its cur­rent any­thing-shred­dy era, we’ve exper­i­ment­ed with steel, alu­minum and tita­ni­um?—?remem­ber the Bow-Ti, the first super­bike? We remem­ber the met­al times too, and it feels good to offer a pre­mi­um ride expe­ri­ence to our broad­en­ing fam­i­ly of rid­ers, cour­tesy of durable, afford­able alu­minum alloy. With a steep, 76-degree seat tube angle and a rangy but not stratos­pher­ic reach, the Rip­mo AF places rid­ers cen­tral­ly and upright over the bot­tom brack­et. It makes for an effi­cient posi­tion that can go the long haul with­out plac­ing too much weight on its slack, 64.9-degree head­tube angle. A 44mm reduced-off­set fork is more sure­foot­ed on steep descents and stead­ies high speeds. Bet­ter up, bet­ter down. Since 2005, we’ve part­nered with sus­pen­sion guru Dave Wea­gle on the dw-link sus­pen­sion plat­form. It pro­vides an unpar­al­leled com­bi­na­tion of climb­ing effi­cien­cy and down­hill per­for­mance, which has been proven repeat­ed­ly at the high­est lev­els of racing. The Rip­mo AF is com­pat­i­ble with both coil and air shocks due to a more pro­gres­sive lever­age rate. It allows for coil’s lin­ear­i­ty to thrive and we spec air shocks with tunes that pro­vide pop with­out feel­ing too harsh. On the trail, it gives the sus­pen­sion a sup­ple feel through­out the entire­ty of the stroke, enhanc­ing trac­tion no mat­ter how deep you dig. What’s bet­ter than a drop­per post? A longer one. Our frames are designed to accom­mo­date the longest drop­per posts pos­si­ble. Rid­ers over 5’8 (or 173cm) can eas­i­ly run a 185mm drop­per post, while folks between 5’ and 5’8 (152cm?—?172cm) can use a post 125mm or longer depend­ing on inseam length.
$3,968.99 $5,669.99 30% Off
From all day epics to technical singletrack, we've got you covered. If you're looking for one bike that does it all, look no further than the Instinct. We've designed a bike that's capable of tackling technical trail riding but still allows you to push the pedals hard on the climbs. We've updated the geometry, frame features, and suspension kinematics to make sure you feel confident on the up's, down's, and everything in between. Trust your Instinct. What sets the Instinct apart. Total trail precision Razor sharp handling and a buttery but efficient suspension setup means satisfying small bump compliance and addictive flickability. Hitting the sweet spot between big hit confidence and surgical levels of precision, it rewards the rider ready to ride more of everything, faster. An Instinct for every rider Embiggening or shrinking a frame isn't enough. That's why the Instinct comes in six distinctly sized frames with specific suspension kinematics and two wheel-size options. It's the only way to ensure every element of the Instinct's character gets fully realized for every rider. The right setup for any trail Total precision is yours on any trail with our RIDE-9 adjustment system and 2-position rear axle that allows for chainstay length adjustment. It's everything you need to quickly arrive on the best setup for the trail ahead. - The most versatile platform in our range - Perfect blend of climbing and DH performance - Adjustable chainstay length to suit the rider - Kinematics, fit & wheel size adjusted per size Wheel size: Sizes X-Small – Small: 27.5-inch Sizes Small – X-Large: 29-inch
$3,999.99 $4,599.99 13% Off
The Gazelle Arroyo C7 HMB Elite embodies the spirit of the classic Dutch bike with some delightfully modern benefits. A roomy stepthrough frame welcomes a range of riders, while an integrated in-tube battery and mid-mounted motor offers a graceful silhouette, a balanced ride feel, and stealthy power. Fully loaded with functional accessories and boasting a comfort-optimized, relaxed riding position, this bike is ideal for city trips and well beyond. - Battery recharge Time: 3-4 hours - Max Assisted Speed: 20 mph - Range: 40 - 80 miles
$3,999.99 $6,099.99 34% Off
The Optic is an aggressive short-travel sled that absolutely rips on descents but can get back up without a gondola. With 125mm of DH-inspired rear suspension, and 140mm travel up front, the Optic embodies Norco's Ride Aligned technology to provide clarity when your vision starts to blur from the speed, or your over-active tear ducts. - Optic Carbon 29" 125mm FT/6061 Alloy RT - Ride Aligned Trail geometry based around 140mm short offset forks - Slack 65 Degree HA - Short seat tubes with long travel droppers - Ride Aligned Suspension setup - Updated Chainstay and Seatstay - Stiffer, 180mm post mount brake, added heel clearance - Vittoria Mazza and Martello tires w/Graphene 2.0 Compound - Stan's Tubeless Ready - Rims pre-taped, valves and sealant provided RIDER BENEFITS: - RIDE ALIGNED: The Optic uses Norco's Ride Aligned design system which matches each individual bike to the human who rides it, creating a customized platform that is both stable and balanced, allowing the rider to push harder. - FINE TUNED REAR SUSPENSION: We created the Optic's suspension design around a very specific spring curve and damper settings, and RockShox and Fox stepped up to build everything we were looking for. - HIGH SPEED BY DESIGN: By relaxing the Optic's head angle to 65 degrees for stability, we fine-tuned the handling with reduced-offset forks – providing even more high-speed precision and predictability for a more aggressive trail attack. - EQUIPPED TO DESCEND: To bolster the Optic's descending prowess, each bike is equipped with 4-piston disc brakes, shorter seat tubes, long-stroke dropper posts and aggressive knobby tires.
$3,999.99
The Instinct has always been the benchmark for those in search of a do-it-all quiver-killer. Designed to thrive on technical trails, but still allows you to push the distance and crush the climbs. We’ve updated the frame features, geometry, and suspension kinematics to make sure you feel confident on the up’s, down’s, and everything in between. Trust your Instinct. What's New? Refined geometry We’ve increased the reach, made the seat tube angle steeper, lengthened the chainstays. Total adjustability Designed with adjustable frame features to suit all riders and riding styles. This is our most versatile platform. Size-specific tune Each frame size is tuned for small-bump compliance, mid-stroke support, and end-stroke progressiveness. Each framesize also features custom shock tunes based on real world field testing. Reach adjust headset Fine tune your ride with center, +/- 5mm offset options. RIDE-4™ adjustment system Allows riders to quickly fine-tune their geometry and suspension with a single Allen key. Generous space for long dropper posts Shorter seat tube lengths for increased dropper post fitment. Storage included The new PenaltyBox™ 2.0 downtube storage (carbon models only) includes generous capacity, custom tool wrap and our rock-solid hinged door system that doubles down as a water bottle mount and built-in concealed AirTag/Tile compartment. Fully enclosed internal routing Allows for easy cable and hose installations, with thoughtful consideration for moto-style brake setups.
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