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Bikes
$8,599.99 - $15,799.99
The HD6 is the evolution of one of the most successful enduro bikes in history. Designed with input from our Enduro World Cup team and building upon our award-winning Ripmo and HD lines, the HD6 features increased travel, a completely redesigned suspension layout, and mixed wheels.
The 29? front wheel, bolstered by 180mm of travel, assures stability, whereas the 27.5? rear wheel allows for additional maneuverability. The 165mm of travel skillfully manages any fallout. With a 64 degree head tube angle (one degree slacker than the current Ripmo), a BB height similar to Mojo HD5, and chainstay length identical to the current Ripmo (despite the 27.5? rear wheel), the bike maintains an equilibrium between agility and stability.
In order to place every size rider in the same position over the rear wheel, the HD’s seat tube angles get steeper as frame size increases. With four sizes, this would have resulted in larger jumps in reach, so we added a fifth size. The smaller increments across five sizes means that you can find just the right size. We encourage riders to choose their bike size based on their desired reach and top tube measurements.
Our upper link suspension layout is progressive enough to be sensitive off the top, yet supportive enough for the biggest hits. It is also compatible with all coil shocks, for those longer race stages that can tax air shock performance.
The suspension layout may be new, but it’s still DW-Link. The inherent efficiency means you don’t need an overdamped shock to climb well. Less shock damping allows the wheels to stay planted on the ground, providing more traction and that hover-bike feel that our frames are known for. The HD6 climbs with a finesse that defies its enduro race pedigree.
Our custom tuned front and rear suspension feature extra light high speed compression and rebound damping to deliver unparalleled traction. This allows the wheels to flutter through rough terrain like a trophy truck storming through a set of whoops.
All our bikes are built from the highest grade materials and optimized for the best strength, weight, stiffness, and ride performance?—?no matter how much you spend. The HD6 frame is sub 6 lbs without shock and our complete Enduro ready builds weigh as little as 32 lbs.
$14,999.99
The Instinct has always been the benchmark for those in search of a do-it-all quiver-killer. Designed to thrive on technical trails, but still allows you to push the distance and crush the climbs. We’ve updated the frame features, geometry, and suspension kinematics to make sure you feel confident on the up’s, down’s, and everything in between. Trust your Instinct.
What's New?
Refined geometry
We’ve increased the reach, made the seat tube angle steeper, lengthened the chainstays.
Total adjustability
Designed with adjustable frame features to suit all riders and riding styles. This is our most versatile platform.
Size-specific tune
Each frame size is tuned for small-bump compliance, mid-stroke support, and end-stroke progressiveness. Each framesize also features custom shock tunes based on real world field testing.
Reach adjust headset
Fine tune your ride with center, +/- 5mm offset options.
RIDE-4™ adjustment system
Allows riders to quickly fine-tune their geometry and suspension with a single Allen key.
Generous space for long dropper posts
Shorter seat tube lengths for increased dropper post fitment.
Storage included
The new PenaltyBox™ 2.0 downtube storage (carbon models only) includes generous capacity, custom tool wrap and our rock-solid hinged door system that doubles down as a water bottle mount and built-in concealed AirTag/Tile compartment.
Fully enclosed internal routing
Allows for easy cable and hose installations, with thoughtful consideration for moto-style brake setups.
$14,599.99
Upholding a time-tested, race-bred ethos that says nothing should hold a rider back from the sheer joy of untethered speed. Built off one of the most winning race platforms in EWS history, the SB160 is pure race machinery. Honed for more. Be fastest.
$14,199.99
Meet the bike in between nothing. Leaving no rider wanting. Master of the climb, the bomb, the rail and the air. The utterly unequivocal. The rule crusher. The trend buster. No rig can rule all, but this one can absolutely rule. The mountain bike.
$13,999.99
Get more rides in and make the most of every minute of the lightweight Fluid VLT C1 130. Featuring the next-level Bosch Performance Line SX drive system, and 130mm of precision-tuned suspension, integrating mixed wheels across all 5 frame sizes for optimum weight balance & handling.
COMING SPRING 2024.
$13,199.99
Upholding a time-tested, race-bred ethos that says nothing should hold a rider back from the sheer joy of untethered speed. Built off one of the most winning race platforms in EWS history, the SB160 is pure race machinery. Honed for more.
Be fastest.
$12,999.99
Whether you’re carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range platform and has tightened it up into a light, pedal friendly, maneuverable, high-pivot package.
VPShp Suspension Platform
Designed around Norco’s VPSHP (Virtual Pivot Suspension | High Pivot) suspension layout, it increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic and responsive feel that riders expect from a do-it-all All-Mountain bike.
Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback.
Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$12,599.99 - $12,799.99
Meet the bike in between nothing. Leaving no rider wanting. Master of the climb, the bomb, the rail, and the air. The utterly unequivocal. The rule crusher. The trend buster. No rig can rule all, but this one can absolutely rule.
The mountain bike.
$12,099.99
Get more rides in and make the most of every minute of the lightweight Fluid VLT C1 140. Featuring the next-level Bosch Performance Line SX drive system, and 140mm of precision-tuned suspension, integrating mixed wheels across all 5 frame sizes for optimum weight balance & handling.
COMING SPRING 2024.
$11,999.99
Designed alongside our Dyname 4.0 drive system, the Altitude Powerplay has everything you need for aggressive enduro e-biking.
The Altitude Powerplay shares the many of the same attributes as our race-proven Altitude—geometry, kinematics, and adjustability. So go ahead and smash down chutes, rail through corners, and then turn it up to "Ludicrous" to get back up to the top faster than you ever thought possible.
$11,999.99
The Instinct has always been the benchmark for those in search of a do-it-all quiver-killer. Designed to thrive on technical trails, but still allows you to push the distance and crush the climbs. We’ve updated the frame features, geometry, and suspension kinematics to make sure you feel confident on the up’s, down’s, and everything in between. Trust your Instinct.
What's New?
Refined geometry
We’ve increased the reach, made the seat tube angle steeper, lengthened the chainstays.
Total adjustability
Designed with adjustable frame features to suit all riders and riding styles. This is our most versatile platform.
Size-specific tune
Each frame size is tuned for small-bump compliance, mid-stroke support, and end-stroke progressiveness. Each framesize also features custom shock tunes based on real world field testing.
Reach adjust headset
Fine tune your ride with center, +/- 5mm offset options.
RIDE-4™ adjustment system
Allows riders to quickly fine-tune their geometry and suspension with a single Allen key.
Generous space for long dropper posts
Shorter seat tube lengths for increased dropper post fitment.
Storage included
The new PenaltyBox™ 2.0 downtube storage (carbon models only) includes generous capacity, custom tool wrap and our rock-solid hinged door system that doubles down as a water bottle mount and built-in concealed AirTag/Tile compartment.
Fully enclosed internal routing
Allows for easy cable and hose installations, with thoughtful consideration for moto-style brake setups.
$6,224.99 - $11,624.99
$8,299.99 - $15,499.99
25% Off
The Ripmo and Ripmo AF share the same steep, 76-degree seat tube angle and a rangy but not stratospheric reach, which places riders centrally over the pedals. It makes for an efficient position that can go the long haul. The slack 64.9 headtube angle and 44mm reduced-off set fork doesn’t wander while climbing, and doesn’t hold you back descending. It works?—?all day up, all day down, all day in between.
The Ripmo V2S features a new UDH dérailleur for maximum future compatibility and moves to a 55mm chain line. The wider chain line allows for a stiffer chainstay.
Our custom tuned front and rear suspension feature extra light high speed compression and rebound damping to deliver unparalleled traction. This allows the wheels to flutter through terrain like a trophy truck storming through a set of whoops.
The Ripmo V2S is compatible with both coil and air shocks due to a more progressive leverage rate. On the trail, it gives the suspension a supple feel throughout the entirety of the stroke, enhancing traction no matter how deep you dig.
Mo’ dropper, mo’ better. On small frames, you can run 125?–?150mm, pending your preference and inseam length. Our shorter seat-tube lengths and low standovers allow you to choose your size based on your reach preference.
Tired of hitting ?“purchase” on another set of bearings each season? So were we. That’s why we use bushings where they make sense, and bearings where they don’t. The IGUS bushings in our lower link are lighter, stiffer, and virtually maintenance free. We believe so strongly in them, we back them with a free lifetime replacement.
All our bikes are built from the highest grade materials and optimized for the best strength, weight, stiffness, and ride performance?—?no matter how much you spend. The Ripmo weighs a svelte 6.25 lbs with a DPX2 shock and complete builds start at 28 lbs.
$11,499.99
$14,999.99
23% Off
A whole new sport demands a whole new bike. Built from the ground up to deliver a new level of smooth, fast, and durable performance, the full-carbon-fiber Oso features our first-ever upper-link suspension dw-link platform. It stacks 155mm of rear travel with 170mm up front and is powered by a Bosch Performance line CX motor.
$11,499.99
Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike.
VPShp Suspension Platform
Designed around Norco’s VPSHP suspension layout that increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic experience riders expect from a short travel trail bike.
With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough.
Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback.
Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$5,924.99 - $11,399.99
$7,899.99 - $15,199.99
25% Off
The Ripley is our snappy, flickable, playful, fast, lightweight, and versatile 29” trail bike.
Its combination of modern geometry, a stiff lightweight carbon chassis, and 120mm of ultra efficient dw-link travel, means it’s equally happy popping off bonus lines as it is crushing all day epics.
With its well balanced modern geometry, the Ripley is ready for any adventure. The long front end, slack head angle, and short rear end gives you the confidence to try new lines, while the steep seat tube angle and shorter offset fork makes it easy to maneuver technical climbs and flowy singletrack.
The Ripley V4S features a new UDH dérailleur for maximum future compatibility and moves to a 55mm chain line. The wider chain line allows for a stiffer chainstay.
We use names like small, medium, and large to describe our sizing because it’s easy to understand, but our ultra low standovers and clearance for long droppers give you the ability to size based on reach.
We pioneered the wide rim revolution a few years ago and inspired a new crop of wider 2.4”?—?2.6” tires. When paired together, this combo can be run at ultra low pressures that produce elbow-dragging cornering traction without sacrificing speed.
Whether you order an XX1 or SLX kit, you’ll get the same premium carbon fiber frame. All our bikes are built from the highest grade materials and optimized for the best strength, weight, stiffness, and ride performance. The Ripley weighs 5 lbs without shock.
$7,799.99 - $11,199.99
Druid is the modern wolf in sheep’s clothing. Its high pivot Trifecta suspension platform defies logic. Simultaneously generating predictable traction and playful pop while offering an otherworldly ability to devour chunky terrain. With geometry that effortlessly balances stability and agility, the Druid is a trail bike through and through. This bike is equally at home hammering out trail rides after work, ripping weekend shuttle laps, and crushing epic alpine traverses. This humble (on paper) trail bike boasts on-trail characteristics that don’t just punch above their class they defy classification altogether. A bike that delivers pedal-all-day efficiency when you want it and tech-descent-tackling confidence when you need it. A short travel trail bike by definition but a kilometer-crushing, chunder-devouring, fun machine by any other description.
$10,799.99
The HD6 is the evolution of one of the most successful enduro bikes in history. Designed with input from our Enduro World Cup team and building upon our award-winning Ripmo and HD lines, the HD6 features increased travel, a completely redesigned suspension layout, and mixed wheels.
Geometry
The 29" front wheel, bolstered by 180mm of travel, assures stability, whereas the 27.5" rear wheel allows for additional maneuverability. The 165mm of travel skillfully manages any fallout. With a 64 degree head tube angle (one degree slacker than the current Ripmo), a BB height similar to Mojo HD5, and chainstay length identical to the current Ripmo (despite the 27.5" rear wheel), the bike maintains an equilibrium between agility and stability.
Five Sizes
In order to place every size rider in the same position over the rear wheel, the HD’s seat tube angles get steeper as frame size increases. With four sizes, this would have resulted in larger jumps in reach, so we added a fifth size. The smaller increments across five sizes means that you can find just the right size. We encourage riders to choose their bike size based on their desired reach and top tube measurements.
Coil Compatible
Our upper link suspension layout is progressive enough to be sensitive off the top, yet supportive enough for the biggest hits. It is also compatible with all coil shocks, for those longer race stages that can tax air shock performance.
Dw-link
The suspension layout may be new, but it’s still DW-Link. The inherent efficiency means you don’t need an overdamped shock to climb well. Less shock damping allows the wheels to stay planted on the ground, providing more traction and that hover-bike feel that our frames are known for. The HD6 climbs with a finesse that defies its enduro race pedigree.
Bushings
Tired of buying bearings each season? So were we. That's why we've strategically employed bushings where they're most effective and bearings elsewhere. The IGUS bushings in our lower link are not only lighter and stiffer, they're virtually maintenance-free. We believe so strongly in them, we back them with free lifetime replacement.
Lifetime Warranty
If it's our fault, we'll fix it. Simple as that.
$9,999.99
Whether you’re carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range platform and has tightened it up into a light, pedal friendly, maneuverable, high-pivot package.
VPShp Suspension Platform
Designed around Norco’s VPSHP (Virtual Pivot Suspension | High Pivot) suspension layout, it increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic and responsive feel that riders expect from a do-it-all All-Mountain bike.
Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback.
Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$9,999.99
The Instinct has always been the benchmark for those in search of a do-it-all quiver-killer. Designed to thrive on technical trails, but still allows you to push the distance and crush the climbs. We’ve updated the frame features, geometry, and suspension kinematics to make sure you feel confident on the up’s, down’s, and everything in between. Trust your Instinct.
What's New?
Refined geometry
We’ve increased the reach, made the seat tube angle steeper, lengthened the chainstays.
Total adjustability
Designed with adjustable frame features to suit all riders and riding styles. This is our most versatile platform.
Size-specific tune
Each frame size is tuned for small-bump compliance, mid-stroke support, and end-stroke progressiveness. Each framesize also features custom shock tunes based on real world field testing.
Reach adjust headset
Fine tune your ride with center, +/- 5mm offset options.
RIDE-4™ adjustment system
Allows riders to quickly fine-tune their geometry and suspension with a single Allen key.
Generous space for long dropper posts
Shorter seat tube lengths for increased dropper post fitment.
Storage included
The new PenaltyBox™ 2.0 downtube storage (carbon models only) includes generous capacity, custom tool wrap and our rock-solid hinged door system that doubles down as a water bottle mount and built-in concealed AirTag/Tile compartment.
Fully enclosed internal routing
Allows for easy cable and hose installations, with thoughtful consideration for moto-style brake setups.
$9,899.99
Designed alongside our Dyname 4.0 drive system, the Altitude Powerplay has everything you need for aggressive enduro e-biking.
The Altitude Powerplay shares the many of the same attributes as our race-proven Altitude—geometry, kinematics, and adjustability. So go ahead and smash down chutes, rail through corners, and then turn it up to "Ludicrous" to get back up to the top faster than you ever thought possible.
$9,699.99
Get more rides in and make the most of every minute of the lightweight Fluid VLT C2 140. Featuring the next-level Bosch Performance Line SX drive system, and 140mm of precision-tuned suspension, integrating mixed wheels across all 5 frame sizes for optimum weight balance & handling.
COMING SPRING 2024.
$9,499.99
Druid is the modern wolf in sheep’s clothing. Its high pivot Trifecta suspension platform defies logic. Simultaneously generating predictable traction and playful pop while offering an otherworldly ability to devour chunky terrain. With geometry that effortlessly balances stability and agility, the Druid is a trail bike through and through. This bike is equally at home hammering out trail rides after work, ripping weekend shuttle laps, and crushing epic alpine traverses. This humble (on paper) trail bike boasts on-trail characteristics that don’t just punch above their class they defy classification altogether. A bike that delivers pedal-all-day efficiency when you want it and tech-descent-tackling confidence when you need it. A short travel trail bike by definition but a kilometer-crushing, chunder-devouring, fun machine by any other description.
$9,499.99
$9,499.99 - $10,299.99
Up to 8% Off
Forget the numbers. Mute the speculation. Let the other guys invent cute alternatives for "cross country." Steer clear of pigeon holes and limiting beliefs. Strap on your blinders and go get lost. Then decide what the SB120 means to you. And you alone. Definition ready.
$9,299.99
$12,399.99
25% Off
If you’re looking to venture into the alpine or explore a new zone, the Instinct Powerplay will inspire you to go farther and seek out new adventures.
The Instinct Powerplay is built for exploration. Versatile geometry, dialed kinematics and powered by our Dyname 4.0 drive system, you’ll be riding bigger days than ever before.
Shred more of everything
- Total trail versatility meets highpower. The Instinct Powerplay shares every element of the original Instinct that makes it our most popular bike ever. Versatile geometry, dialed kinematics, and on-the-go adjustability. It’s all right here, and it’s powered by our Dyname 4.0 motor and a removable battery.
The new standard in E-bike power
- The Dyname 4.0 motor is powerful, delivers big torque, and is long-lasting. That means faster climbs, punchier accelerations, and a longer-lasting battery than, well, anyone. Ride further than ever, and drop every other e-bike out there. With the Dyname 4.0 drive, the power is always yours.
Slim and simple E-bike controls
- A simple and low-key top-tube display mount keeps you in the know at all times. Battery, assistance level, adjustability. It’s right where you need it, and it’s outta harm’s way.
$9,299.99
Meet the bike in between nothing. Leaving no rider wanting. Master of the climb, the bomb, the rail and the air. The utterly unequivocal. The rule crusher. The trend buster. No rig can rule all, but this one can absolutely rule. The mountain bike.
$8,999.99
Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike.
VPShp Suspension Platform
Designed around Norco’s VPSHP suspension layout that increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic experience riders expect from a short travel trail bike.
With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough.
Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback.
Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$8,999.99
Designed alongside our Dyname 4.0 drive system, the Altitude Powerplay has everything you need for aggressive enduro e-biking.
The Altitude Powerplay shares the many of the same attributes as our race-proven Altitude—geometry, kinematics, and adjustability. So go ahead and smash down chutes, rail through corners, and then turn it up to "Ludicrous" to get back up to the top faster than you ever thought possible.
$8,999.99
Meet the bike in between nothing. Leaving no rider wanting. Master of the climb, the bomb, the rail and the air. The utterly unequivocal. The rule crusher. The trend buster. No rig can rule all, but this one can absolutely rule. The mountain bike.
$8,909.99
$9,899.99
10% Off
Designed alongside our Dyname 4.0 drive system, the Altitude Powerplay has everything you need for aggressive enduro e-biking.
The Altitude Powerplay shares the many of the same attributes as our race-proven Altitude—geometry, kinematics, and adjustability. So go ahead and smash down chutes, rail through corners, and then turn it up to "Ludicrous" to get back up to the top faster than you ever thought possible.
$8,499.99
Purpose-built to hit the precise sweet spot between lightweight cross country climbing prowess and technical precision, the Element is the best of both worlds and more. New-levels of climbing efficiency guarantees that oh-so-sweet feeling of riding someone off your wheel. Added levels of stability on fast descents and a pseudo-aggressive seat tube angle provides surprising levels of confidence on tight single track and hairy descents. Light. Stiff. Fast. Smooth. Precise. You’re now in your Element—always.
Now with a GRIP2 fork and 4 piston brakes for some extra confidence on the trail!
$8,299.99
The Instinct has always been the benchmark for those in search of a do-it-all quiver-killer. Designed to thrive on technical trails, but still allows you to push the distance and crush the climbs. We’ve updated the frame features, geometry, and suspension kinematics to make sure you feel confident on the up’s, down’s, and everything in between. Trust your Instinct.
What's New?
Refined geometry
We’ve increased the reach, made the seat tube angle steeper, lengthened the chainstays.
Total adjustability
Designed with adjustable frame features to suit all riders and riding styles. This is our most versatile platform.
Size-specific tune
Each frame size is tuned for small-bump compliance, mid-stroke support, and end-stroke progressiveness. Each framesize also features custom shock tunes based on real world field testing.
Reach adjust headset
Fine tune your ride with center, +/- 5mm offset options.
RIDE-4™ adjustment system
Allows riders to quickly fine-tune their geometry and suspension with a single Allen key.
Generous space for long dropper posts
Shorter seat tube lengths for increased dropper post fitment.
Storage included
The new PenaltyBox™ 2.0 downtube storage (carbon models only) includes generous capacity, custom tool wrap and our rock-solid hinged door system that doubles down as a water bottle mount and built-in concealed AirTag/Tile compartment.
Fully enclosed internal routing
Allows for easy cable and hose installations, with thoughtful consideration for moto-style brake setups.
$8,099.99
Whether you’re carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range platform and has tightened it up into a light, pedal friendly, maneuverable, high-pivot package.
VPShp Suspension Platform
Designed around Norco’s VPSHP (Virtual Pivot Suspension | High Pivot) suspension layout, it increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic and responsive feel that riders expect from a do-it-all All-Mountain bike.
Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback.
Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$8,099.99
$8,999.99
10% Off
Designed alongside our Dyname 4.0 drive system, the Altitude Powerplay has everything you need for aggressive enduro e-biking.
The Altitude Powerplay shares the many of the same attributes as our race-proven Altitude—geometry, kinematics, and adjustability. So go ahead and smash down chutes, rail through corners, and then turn it up to "Ludicrous" to get back up to the top faster than you ever thought possible.
$7,899.99
Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike.
VPShp Suspension Platform
Designed around Norco’s VPSHP suspension layout that increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic experience riders expect from a short travel trail bike.
With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough.
Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback.
Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$7,899.99
Whether you’re carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain.
VPShp Suspension Platform
Designed around Norco’s VPSHP (Virtual Pivot Suspension | High Pivot) suspension layout, it increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic and responsive feel that riders expect from a do-it-all All-Mountain bike.
With 160/150mm of travel, the 2024 Sight takes the best of the Range platform and has tightened it up into a light, pedal friendly, maneuverable, high-pivot package.
Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback.
Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$7,699.99
Get more rides in and make the most of every minute of the lightweight Fluid VLT C3 140. Featuring the next-level Bosch Performance Line SX drive system, and 140mm of precision-tuned suspension, integrating mixed wheels across all 5 frame sizes for optimum weight balance & handling.
COMING SPRING 2024.
$7,259.99
$7,259.99 - $10,099.99
Up to 28% Off
Meet the bike in between nothing. Leaving no rider wanting. Master of the climb, the bomb, the rail and the air. The utterly unequivocal. The rule crusher. The trend buster. No rig can rule all, but this one can absolutely rule. The mountain bike.
$6,999.99
From top to chonky bottom, the Bigfoot VLT 2 is engineered with all the unique performance and features that serious Fat Bikers demand. We have added a Manitou Mastadon 120 Pro Ext fork to a handful of select sizes. The Mastadon Fat bike fork delivers all-temperature performance, working equally well in the winter or summer – soaking up ground chatter and big hits. The ‘Extended ride height’ version fit up to 26×5.15” or 27.5×4.5” tires. All-temperature performance born of frigid winter ride-testing. 34mm trail chassis is stiffer and steers more precisely than any other fat bike suspension fork.
$6,999.99
Whether you’re carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range platform and has tightened it up into a light, pedal friendly, maneuverable, high-pivot package.
VPShp Suspension Platform
Designed around Norco’s VPSHP (Virtual Pivot Suspension | High Pivot) suspension layout, it increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic and responsive feel that riders expect from a do-it-all All-Mountain bike.
Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback.
Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$6,999.99
The Instinct has always been the benchmark for those in search of a do-it-all quiver-killer. Designed to thrive on technical trails, but still allows you to push the distance and crush the climbs. We’ve updated the frame features, geometry, and suspension kinematics to make sure you feel confident on the up’s, down’s, and everything in between. Trust your Instinct.
What's New?
Refined geometry
We’ve increased the reach, made the seat tube angle steeper, lengthened the chainstays.
Total adjustability
Designed with adjustable frame features to suit all riders and riding styles. This is our most versatile platform.
Size-specific tune
Each frame size is tuned for small-bump compliance, mid-stroke support, and end-stroke progressiveness. Each framesize also features custom shock tunes based on real world field testing.
Reach adjust headset
Fine tune your ride with center, +/- 5mm offset options.
RIDE-4™ adjustment system
Allows riders to quickly fine-tune their geometry and suspension with a single Allen key.
Generous space for long dropper posts
Shorter seat tube lengths for increased dropper post fitment.
Storage included
The new PenaltyBox™ 2.0 downtube storage (carbon models only) includes generous capacity, custom tool wrap and our rock-solid hinged door system that doubles down as a water bottle mount and built-in concealed AirTag/Tile compartment.
Fully enclosed internal routing
Allows for easy cable and hose installations, with thoughtful consideration for moto-style brake setups.
$5,174.00 - $6,899.00
The Sight A1 boosts your All-Mountain confidence with incredible descending capability, adept, sure-footed climbing, and efficient pedaling.
To make the Sight Aluminum, we had to re-think how you connect with the trail.
With maximum front and rear wheel grip on climbs and descents, Sight A1 maintains momentum and cadence in technical situations and allows the suspension to move freely without absorbing drivetrain energy.
Reasons It's Rad:
- Precise tune and fit perfects every ride.
- Max standover with long travel dropper posts.
- Sweating the little stuff makes the ride better.
- Four piston brakes with 200/180mm rotors.
- Features the Ride Aligned Design System.
Wheel size:
Sizes Small – X-Large: 27.5-inch or 29-inch
$6,799.99
Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike.
VPShp Suspension Platform
Designed around Norco’s VPSHP suspension layout that increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic experience riders expect from a short travel trail bike.
With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough.
Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback.
Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$6,199.99 - $6,399.99
From top to chonky bottom, the Bigfoot VLT 2 is engineered with all the unique performance and features that serious Fat Bikers demand.
Shimano's EP8 drive system combines high torque electric assist with your choice of 540Wh, 720Wh or 900Wh in-tube batteries. (sold separately)
Charge Forward
The Bigfoot VLT's rider cockpit is optimized for quick, efficient climbing and its progressive geometry makes for confident, stable descents.
Extra Fat
Massive standover clearance and thru axles set the Bigfoot VLT's aluminum frame apart and internally routed cables provide a clean look and keep critical systems working great.
Year-Round Performance
Cold-weather optimized hydraulic components including suspension, dropper post and disc brakes are ultra-reliable when temps plummet and deliver all year long.
Choose your Juice
Custom select your battery capacity from 540Wh, 720Wh or massive, industry-leading 900Wh depending on how you ride. Lighter weight for speedy laps, mammoth range for epic adventures, or somewhere in between.
VLT batteries are sold separately.
When purchasing this bike, make sure you have added the bike and your choice of battery to your shopping cart before you check out.
Bike orders cannot be fulfilled without a battery.
Shimano STEPS
Shimano STEPS EP8 drive units give you extra everything and provide the push you need to get through the tough stuff.
Removable Battery
All batteries can be installed in minutes with one tool. Batteries are encased within the downtube for protection and can be easily removed for charging on and off the bike or for easy swaps.
High-Flotation Wheels & Tires
80mm rims and studdable 27.5 x 4.5" tires put more rubber on the ground. The massive footprints float over snow and sand and soften the blow from gnarly trail features with immense amounts of traction. Ample clearance for 4.6" rubber.
REASONS IT'S RAD:
- Modern MTB handling through treacherous terrain.
- VLT gives you more of what you love about Fat Biking.
- Components optimized for the cold – and beyond
- ALL the power you need
- Determine how far and how fast you want to ride.
- Removable battery for easy charging and one-tool swaps.
- Fat 4.6" rubber for maximum grip and cush
$6,389.99
$7,099.99
10% Off
The Boost, with Etility® Design, is many bikes in one, combining brilliant capability with surprising maneuverability. It’s compatible with a wide range of accessories and able to carry more than 3x the load of a typical bike
$6,219.99
$8,299.99
25% Off
If you’re looking to venture into the alpine or explore a new zone, the Instinct Powerplay will inspire you to go farther and seek out new adventures.
The Instinct Powerplay is built for exploration. Versatile geometry, dialed kinematics and powered by our Dyname 4.0 drive system, you’ll be riding bigger days than ever before.
Shred more of everything
- Total trail versatility meets highpower. The Instinct Powerplay shares every element of the original Instinct that makes it our most popular bike ever. Versatile geometry, dialed kinematics, and on-the-go adjustability. It’s all right here, and it’s powered by our Dyname 4.0 motor and a removable battery.
The new standard in E-bike power
- The Dyname 4.0 motor is powerful, delivers big torque, and is long-lasting. That means faster climbs, punchier accelerations, and a longer-lasting battery than, well, anyone. Ride further than ever, and drop every other e-bike out there. With the Dyname 4.0 drive, the power is always yours.
Slim and simple E-bike controls
- A simple and low-key top-tube display mount keeps you in the know at all times. Battery, assistance level, adjustability. It’s right where you need it, and it’s outta harm’s way.
$5,999.99
The Instinct has always been the benchmark for those in search of a do-it-all quiver-killer. Designed to thrive on technical trails, but still allows you to push the distance and crush the climbs. We’ve updated the frame features, geometry, and suspension kinematics to make sure you feel confident on the up’s, down’s, and everything in between. Trust your Instinct.
What's New?
Refined geometry
We’ve increased the reach, made the seat tube angle steeper, lengthened the chainstays.
Total adjustability
Designed with adjustable frame features to suit all riders and riding styles. This is our most versatile platform.
Size-specific tune
Each frame size is tuned for small-bump compliance, mid-stroke support, and end-stroke progressiveness. Each framesize also features custom shock tunes based on real world field testing.
Reach adjust headset
Fine tune your ride with center, +/- 5mm offset options.
RIDE-4™ adjustment system
Allows riders to quickly fine-tune their geometry and suspension with a single Allen key.
Generous space for long dropper posts
Shorter seat tube lengths for increased dropper post fitment.
Storage included
The new PenaltyBox™ 2.0 downtube storage (carbon models only) includes generous capacity, custom tool wrap and our rock-solid hinged door system that doubles down as a water bottle mount and built-in concealed AirTag/Tile compartment.
Fully enclosed internal routing
Allows for easy cable and hose installations, with thoughtful consideration for moto-style brake setups.
$5,699.99
Top of the range trekking e-bike, refined down to the last detail. The first-class groupset including Shimano Deore, Bosch Performance line and ergonomically-shaped handlebar grips enable highly sporting performance to be achieved. The Ultimate T10 HMB is delightfully stable on the road thanks to the battery and motor integration plus the rigidity of the frame. The dynamic design, high level of comfort and excellent handling make this bike the ideal companion for long recreational trips.
$5,599.99
The Instinct has always been the benchmark for those in search of a do-it-all quiver-killer. Designed to thrive on technical trails, but still allows you to push the distance and crush the climbs. We’ve updated the frame features, geometry, and suspension kinematics to make sure you feel confident on the up’s, down’s, and everything in between. Trust your Instinct.
What's New?
Refined geometry
We’ve increased the reach, made the seat tube angle steeper, lengthened the chainstays.
Total adjustability
Designed with adjustable frame features to suit all riders and riding styles. This is our most versatile platform.
Size-specific tune
Each frame size is tuned for small-bump compliance, mid-stroke support, and end-stroke progressiveness. Each framesize also features custom shock tunes based on real world field testing.
Reach adjust headset
Fine tune your ride with center, +/- 5mm offset options.
RIDE-4™ adjustment system
Allows riders to quickly fine-tune their geometry and suspension with a single Allen key.
Generous space for long dropper posts
Shorter seat tube lengths for increased dropper post fitment.
Storage included
The new PenaltyBox™ 2.0 downtube storage (carbon models only) includes generous capacity, custom tool wrap and our rock-solid hinged door system that doubles down as a water bottle mount and built-in concealed AirTag/Tile compartment.
Fully enclosed internal routing
Allows for easy cable and hose installations, with thoughtful consideration for moto-style brake setups.
$5,399.99
The Gazelle Ultimate C380 HMB skillfully combines a sporty urban bike and a comfortable touring bike into one versatile and delightful package. The beautifully shaped aluminum frame, with graceful lines and integrated battery, ensures stable handling. Spec'd with the Enviolo 380 trekking internal gear hub, the stepless shifting creates an effortless riding experience on any terrain or incline. Combined with the wide tires, a front suspension fork, and relaxed posture thanks to upright handlebars and frame design, this bike raises cycling comfort to an unprecedented new high.
$5,399.99
Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike.
VPShp Suspension Platform
Designed around Norco’s VPSHP suspension layout that increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic experience riders expect from a short travel trail bike.
With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough.
Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback.
Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$5,219.99
$5,799.99
10% Off
The eJoy, with Etility® Design, is many bikes in one. Its rigid frame makes it sturdy, while its adaptable design gives it extra flexibility. It’s compatible with most aftermarket accessories and can handle almost twice the cargo load of a typical bike. More versatility, more possibilities, more reasons to ride.
$4,199.99 - $5,099.99
The Ripley AF is our beloved, category-defying, short-travel, singletrack-scorching Ripley - rendered in aluminum, with more aggressive geometry. All the sizzle and pop of the carbon Ripley, now available as a complete bike at a wallet friendly price, now with UDH!
Modern Geometry, Precise Handling
A trail-friendly 65.5-degree head angle and short (44mm) offset 130mm fork combined with 29” wheels makes for a super planted but still playful front end feel. A 76-degree seat angle puts your power directly to the pedals, while the short chainstays and pedal-friendly dw-link kinematics deliver that power without squandering a single watt.
Universal Derailleur Hanger
The Ripmo AF UDH features a UDH derailleur for maximum future compatibility and moves to a 55mm chain line. The wider chain line allows for a stiffer chainstay.
DW Link Suspension
Our 15-year collaboration with Dave Weagle has yielded yet another bike with unparalleled climbing efficiency and tractability. Incredible snap and responsiveness are its trademarks, and a whole mess of plush, chunder-eating, downhill-crushing goodness gets thrown in for good measure. Wrap that together and you get the best suspension you’ll find anywhere. It’s that good.
2.6” Tire Clearance
We pioneered the wide rim revolution a few years ago and inspired a new crop of wider 2.4”?—?2.6” tires. When paired together, this combo can be run at ultra-low pressures that produce elbow-dragging cornering traction without sacrificing speed.
$4,199.99 - $5,099.99
The Ripmo AF (Aluminum Frame) brings the award-winning performance of the carbon Ripmo to a wider, rowdier audience. It’s everything we love from the carbon Ripmo, plus a few tweaks, now with UDH!
It’s Metal
Over our long tenure from mountain biking’s awkward adolescence to its current anything-shreddy era, we’ve experimented with steel, aluminum and titanium?—?remember the Bow-Ti, the first superbike? We remember the metal times too, and it feels good to offer a premium ride experience to our
broadening family of riders, courtesy of durable, affordable aluminum alloy.
Universal Derailleur Hanger
The Ripmo AF UDH features a UDH derailleur for maximum future compatibility and moves to a 55mm chain line. The wider chain line allows for a stiffer chainstay.
Modern Geometry
With a steep, 76-degree seat tube angle and a rangy but not stratospheric reach, the Ripmo AF places riders centrally and upright over the bottom bracket. It makes for an efficient position that can go the long haul without placing too much weight on its slack, 64.9-degree headtube angle. A 44mm reduced-offset fork is more surefooted on steep descents and steadies high speeds. Better up, better down.
Air & Coil Compatible
The Ripmo AF is compatible with both coil and air shocks due to a more progressive leverage rate. It allows for coil’s linearity to thrive and we spec air shocks with tunes that provide pop without feeling too harsh. On the trail, it gives the suspension a supple feel throughout the entirety of the stroke, enhancing traction no matter how deep you dig.
Long Dropper Post
What’s better than a dropper post? A longer one. Our frames are designed to accommodate the longest dropper posts possible. Riders over 5’8 (or 173cm) can easily run a 185mm dropper post, while folks between 5’ and 5’8 (152cm?—?172cm) can use a post 125mm or longer depending on inseam length.
$5,049.99
Whether you’re carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range platform and has tightened it up into a light, pedal friendly, maneuverable, high-pivot package.
VPShp Suspension Platform
Designed around Norco’s VPSHP (Virtual Pivot Suspension | High Pivot) suspension layout, it increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic and responsive feel that riders expect from a do-it-all All-Mountain bike.
Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback.
Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$5,039.99
$5,599.99
10% Off
The eJoy, with Etility® Design, is many bikes in one. Its rigid frame makes it sturdy, while its adaptable design gives it extra flexibility. It’s compatible with most aftermarket accessories and can handle almost twice the cargo load of a typical bike. More versatility, more possibilities, more reasons to ride.
$5,039.99
$6,299.99
20% Off
Designed to make every ride an adventure, the Solo is the perfect tool to escape, log some miles, and make multi-day rides a blast.
$4,999.99
Druid is the modern wolf in sheep’s clothing. Its high pivot Trifecta suspension platform defies logic. Simultaneously generating predictable traction and playful pop while offering an otherworldly ability to devour chunky terrain. With geometry that effortlessly balances stability and agility, the Druid is a trail bike through and through. This bike is equally at home hammering out trail rides after work, ripping weekend shuttle laps, and crushing epic alpine traverses. This humble (on paper) trail bike boasts on-trail characteristics that don’t just punch above their class they defy classification altogether. A bike that delivers pedal-all-day efficiency when you want it and tech-descent-tackling confidence when you need it. A short travel trail bike by definition but a kilometer-crushing, chunder-devouring, fun machine by any other description.
$4,499.99
$5,999.99
25% Off
The Ripmo AF (Aluminum Frame) brings the award-winning performance of the carbon Ripmo to a wider, rowdier audience. It’s everything we love from the carbon Ripmo, plus a few tweaks.
Over our long tenure from mountain biking’s awkward adolescence to its current anything-shreddy era, we’ve experimented with steel, aluminum and titanium?—?remember the Bow-Ti, the first superbike? We remember the metal times too, and it feels good to offer a premium ride experience to our broadening family of riders, courtesy of durable, affordable aluminum alloy.
With a steep, 76-degree seat tube angle and a rangy but not stratospheric reach, the Ripmo AF places riders centrally and upright over the bottom bracket. It makes for an efficient position that can go the long haul without placing too much weight on its slack, 64.9-degree headtube angle. A 44mm reduced-offset fork is more surefooted on steep descents and steadies high speeds. Better up, better down.
$4,349.99
$5,799.99
25% Off
Road cycling has evolved. Riders all over the world are pushing their equipment further than ever before. They're getting off the beaten path, exploring new roads, and spending more time in the saddle on solo excursions, group adventures, and epic gran fondos, all to satisfy their passion for the ride. These are the riders that inspired us to create the VR, the most versatile and capable endurance road bike in our history. Drawing on decades of frame building and carbon fiber innovation, our engineers meticulously crafted each and every VR model from the ground up with the most refined geometry and materials selection of any Felt endurance road bike, ever, harmoniously melding together comfort and performance.
VR Advanced Ultegra
Our Advanced-level carbon frame featuring maximum compliance and versatility and is decked out in a component selection featuring hydraulic disc brakes and carbon wheels.
- Hydraulic disc brakes
- Shimano Ultegra mechanical groupset
- Reynolds AR29 carbon wheels
$3,749.99 - $4,349.99
$4,999.99 - $5,799.99
Up to 25% Off
The Ripmo AF (Aluminum Frame) brings the award-winning performance of the carbon Ripmo to a wider, rowdier audience. It’s everything we love from the carbon Ripmo, plus a few tweaks.
Over our long tenure from mountain biking’s awkward adolescence to its current anything-shreddy era, we’ve experimented with steel, aluminum and titanium?—?remember the Bow-Ti, the first superbike? We remember the metal times too, and it feels good to offer a premium ride experience to our broadening family of riders, courtesy of durable, affordable aluminum alloy.
With a steep, 76-degree seat tube angle and a rangy but not stratospheric reach, the Ripmo AF places riders centrally and upright over the bottom bracket. It makes for an efficient position that can go the long haul without placing too much weight on its slack, 64.9-degree headtube angle. A 44mm reduced-offset fork is more surefooted on steep descents and steadies high speeds. Better up, better down.
Since 2005, we’ve partnered with suspension guru Dave Weagle on the dw-link suspension platform. It provides an unparalleled combination of climbing efficiency and downhill performance, which has been proven repeatedly at the highest levels of racing.
The Ripmo AF is compatible with both coil and air shocks due to a more progressive leverage rate. It allows for coil’s linearity to thrive and we spec air shocks with tunes that provide pop without feeling too harsh. On the trail, it gives the suspension a supple feel throughout the entirety of the stroke, enhancing traction no matter how deep you dig.
What’s better than a dropper post? A longer one. Our frames are designed to accommodate the longest dropper posts possible. Riders over 5’8 (or 173cm) can easily run a 185mm dropper post, while folks between 5’ and 5’8 (152cm?—?172cm) can use a post 125mm or longer depending on inseam length.
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