Bikes

If you're looking for one bike that does it all, look no further than the Instinct. We've designed a bike that's capable of tackling technical trail riding but still allows you to push the pedals hard on the climbs. We've updated the geometry, frame features, and suspension kinematics to make sure you feel confident on the up's, down's, and everything in between. Trust your Instinct. Wheel size: - Sizes X-Small – Small: 27.5-inch - Sizes Small – X-Large: 29-inch

The Gazelle Ultimate C8 HMB cleverly combines a sporty look with a comfortable ride-feel. Characterized by its innovative and dynamic design, the Ultimate is a feast for the eyes and a delight for the body. Offering confidence-boosting stability on the road thanks to a low center of gravity and exceptional frame stiffness, and relaxing, upright posture, the Gazelle Ultimate C8 HMB is the perfect bike for riders of all abilities and experience.

The Ultimate is our versatile, top of the range e-bike, refined down to the last detail and designed to take you anywhere you want to go. The first-class groupset including Shimano XT, Bosch Performance line and ergonomically-shaped handlebar grips enable sporty performance, while the dynamic design offers supreme comfort and handling. The Ultimate T10 HMB is delightfully stable on the road thanks to the sleek battery and motor integration, plus the rigidity of the frame. This bike the ideal companion for long recreational trips, commuting and simply enjoying the ride.

Purpose-built to hit the precise sweet spot between lightweight cross country climbing prowess and technical precision, the Element is the best of both worlds and more. New-levels of climbing efficiency guarantees that oh-so-sweet feeling of riding someone off your wheel. Added levels of stability on fast descents and a pseudo-aggressive seat tube angle provides surprising levels of confidence on tight single track and hairy descents. Light. Stiff. Fast. Smooth. Precise. You’re now in your Element—always. Wheel size: - Size X-Small: 27.5-inch - Sizes Small– X-Large: 29-inch

Road cycling has evolved. Riders all over the world are pushing their equipment further than ever before. They're getting off the beaten path, exploring new roads, and spending more time in the saddle on solo excursions, group adventures, and epic gran fondos, all to satisfy their passion for the ride. These are the riders that inspired us to create the VR, the most versatile and capable endurance road bike in our history. Drawing on decades of frame building and carbon fiber innovation, our engineers meticulously crafted each and every VR model from the ground up with the most refined geometry and materials selection of any Felt endurance road bike, ever, harmoniously melding together comfort and performance. VR Advanced Ultegra Our Advanced-level carbon frame featuring maximum compliance and versatility and is decked out in a component selection featuring hydraulic disc brakes and carbon wheels. - Hydraulic disc brakes - Shimano Ultegra mechanical groupset - Reynolds AR29 carbon wheels

The Ripmo AF (Aluminum Frame) brings the award-winning performance of the carbon Ripmo to a wider, rowdier audience. It’s everything we love from the carbon Ripmo, plus a few tweaks. Over our long tenure from moun­tain biking’s awk­ward ado­les­cence to its cur­rent any­thing-shred­dy era, we’ve exper­i­ment­ed with steel, alu­minum and tita­ni­um?—?remem­ber the Bow-Ti, the first super­bike? We remem­ber the met­al times too, and it feels good to offer a pre­mi­um ride expe­ri­ence to our broad­en­ing fam­i­ly of rid­ers, cour­tesy of durable, afford­able alu­minum alloy. With a steep, 76-degree seat tube angle and a rangy but not stratos­pher­ic reach, the Rip­mo AF places rid­ers cen­tral­ly and upright over the bot­tom brack­et. It makes for an effi­cient posi­tion that can go the long haul with­out plac­ing too much weight on its slack, 64.9-degree head­tube angle. A 44mm reduced-off­set fork is more sure­foot­ed on steep descents and stead­ies high speeds. Bet­ter up, bet­ter down.

Completely reimagined, from the ground up. The all-new design makes the Altitude even faster than before. With increased stiffness and a lower centre of gravity, overall ride performance is leveled up. Eats up tough terrain. Its finely tuned rate curve and concentrated suspension mass let it handle bumps effectively, keeping the rear wheel glued to the ground under power. Ride support you can count on. The linear rate curve provides a supportive and predictable feel with minimal unwanted movement or harshness. Mid to large-sized impacts are absorbed effectively without compromising speed or control.

Druid is the modern wolf in sheep’s clothing. Its high pivot Trifecta suspension platform defies logic. Simultaneously generating predictable traction and playful pop while offering an otherworldly ability to devour chunky terrain. With geometry that effortlessly balances stability and agility, the Druid is a trail bike through and through. This bike is equally at home hammering out trail rides after work, ripping weekend shuttle laps, and crushing epic alpine traverses. This humble (on paper) trail bike boasts on-trail characteristics that don’t just punch above their class they defy classification altogether. A bike that delivers pedal-all-day efficiency when you want it and tech-descent-tackling confidence when you need it. A short travel trail bike by definition but a kilometer-crushing, chunder-devouring, fun machine by any other description.

The eJoy, with Etility® Design, is many bikes in one. Its rigid frame makes it sturdy, while its adaptable design gives it extra flexibility. It’s compatible with most aftermarket accessories and can handle almost twice the cargo load of a typical bike. More versatility, more possibilities, more reasons to ride.

Designed to make every ride an adventure, the Solo is the perfect tool to escape, log some miles, and make multi-day rides a blast.

Whether you’re carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range platform and has tightened it up into a light, pedal friendly, maneuverable, high-pivot package. VPShp Suspension Platform Designed around Norco’s VPSHP (Virtual Pivot Suspension | High Pivot) suspension layout, it increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic and responsive feel that riders expect from a do-it-all All-Mountain bike. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.

The eJoy, with Etility® Design, is many bikes in one. Its rigid frame makes it sturdy, while its adaptable design gives it extra flexibility. It’s compatible with most aftermarket accessories and can handle almost twice the cargo load of a typical bike. More versatility, more possibilities, more reasons to ride.

The Gazelle Ultimate C380 HMB skillfully combines a sporty urban bike and a comfortable touring bike into one versatile and delightful package. The beautifully shaped aluminum frame, with graceful lines and integrated battery, ensures stable handling. Spec'd with the Enviolo 380 trekking internal gear hub, the stepless shifting creates an effortless riding experience on any terrain or incline. Combined with the wide tires, a front suspension fork, and relaxed posture thanks to upright handlebars and frame design, this bike raises cycling comfort to an unprecedented new high.

Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike. VPShp Suspension Platform Designed around Norco’s VPSHP suspension layout that increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic experience riders expect from a short travel trail bike. With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.

The Instinct has always been the benchmark for those in search of a do-it-all quiver-killer. Designed to thrive on technical trails, but still allows you to push the distance and crush the climbs. We’ve updated the frame features, geometry, and suspension kinematics to make sure you feel confident on the up’s, down’s, and everything in between. Trust your Instinct. What's New? Refined geometry We’ve increased the reach, made the seat tube angle steeper, lengthened the chainstays. Total adjustability Designed with adjustable frame features to suit all riders and riding styles. This is our most versatile platform. Size-specific tune Each frame size is tuned for small-bump compliance, mid-stroke support, and end-stroke progressiveness. Each framesize also features custom shock tunes based on real world field testing. Reach adjust headset Fine tune your ride with center, +/- 5mm offset options. RIDE-4™ adjustment system Allows riders to quickly fine-tune their geometry and suspension with a single Allen key. Generous space for long dropper posts Shorter seat tube lengths for increased dropper post fitment. Storage included The new PenaltyBox™ 2.0 downtube storage (carbon models only) includes generous capacity, custom tool wrap and our rock-solid hinged door system that doubles down as a water bottle mount and built-in concealed AirTag/Tile compartment. Fully enclosed internal routing Allows for easy cable and hose installations, with thoughtful consideration for moto-style brake setups.

Top of the range trekking e-bike, refined down to the last detail. The first-class groupset including Shimano Deore, Bosch Performance line and ergonomically-shaped handlebar grips enable highly sporting performance to be achieved. The Ultimate T10 HMB is delightfully stable on the road thanks to the battery and motor integration plus the rigidity of the frame. The dynamic design, high level of comfort and excellent handling make this bike the ideal companion for long recreational trips.

The Ripley is our snappy, flickable, playful, fast, lightweight, and versatile 29” trail bike. Its combination of modern geometry, a stiff lightweight carbon chassis, and 120mm of ultra efficient dw-link travel, means it’s equally happy popping off bonus lines as it is crushing all day epics. With its well bal­anced mod­ern geom­e­try, the Rip­ley is ready for any adven­ture. The long front end, slack head angle, and short rear end gives you the con­fi­dence to try new lines, while the steep seat tube angle and short­er off­set fork makes it easy to maneu­ver tech­ni­cal climbs and flowy singletrack. The Rip­ley V4S fea­tures a new UDH dérailleur for max­i­mum future com­pat­i­bil­i­ty and moves to a 55mm chain line. The wider chain line allows for a stiffer chainstay. We use names like small, medi­um, and large to describe our siz­ing because it’s easy to under­stand, but our ultra low stan­dovers and clear­ance for long drop­pers give you the abil­i­ty to size based on reach. We pio­neered the wide rim rev­o­lu­tion a few years ago and inspired a new crop of wider 2.4”?—?2.6” tires. When paired togeth­er, this com­bo can be run at ultra low pres­sures that pro­duce elbow-drag­ging cor­ner­ing trac­tion with­out sac­ri­fic­ing speed. Whether you order an XX1 or SLX kit, you’ll get the same pre­mi­um car­bon fiber frame. All our bikes are built from the high­est grade mate­ri­als and opti­mized for the best strength, weight, stiff­ness, and ride per­for­mance. The Rip­ley weighs 5 lbs with­out shock.

The Instinct has always been the benchmark for those in search of a do-it-all quiver-killer. Designed to thrive on technical trails, but still allows you to push the distance and crush the climbs. We’ve updated the frame features, geometry, and suspension kinematics to make sure you feel confident on the up’s, down’s, and everything in between. Trust your Instinct. What's New? Refined geometry We’ve increased the reach, made the seat tube angle steeper, lengthened the chainstays. Total adjustability Designed with adjustable frame features to suit all riders and riding styles. This is our most versatile platform. Size-specific tune Each frame size is tuned for small-bump compliance, mid-stroke support, and end-stroke progressiveness. Each framesize also features custom shock tunes based on real world field testing. Reach adjust headset Fine tune your ride with center, +/- 5mm offset options. RIDE-4™ adjustment system Allows riders to quickly fine-tune their geometry and suspension with a single Allen key. Generous space for long dropper posts Shorter seat tube lengths for increased dropper post fitment. Storage included The new PenaltyBox™ 2.0 downtube storage (carbon models only) includes generous capacity, custom tool wrap and our rock-solid hinged door system that doubles down as a water bottle mount and built-in concealed AirTag/Tile compartment. Fully enclosed internal routing Allows for easy cable and hose installations, with thoughtful consideration for moto-style brake setups.

From top to chonky bottom, the Bigfoot VLT 2 is engineered with all the unique performance and features that serious Fat Bikers demand. Shimano's EP8 drive system combines high torque electric assist with your choice of 540Wh, 720Wh or 900Wh in-tube batteries. (sold separately) Charge Forward The Bigfoot VLT's rider cockpit is optimized for quick, efficient climbing and its progressive geometry makes for confident, stable descents. Extra Fat Massive standover clearance and thru axles set the Bigfoot VLT's aluminum frame apart and internally routed cables provide a clean look and keep critical systems working great. Year-Round Performance Cold-weather optimized hydraulic components including suspension, dropper post and disc brakes are ultra-reliable when temps plummet and deliver all year long. Choose your Juice Custom select your battery capacity from 540Wh, 720Wh or massive, industry-leading 900Wh depending on how you ride. Lighter weight for speedy laps, mammoth range for epic adventures, or somewhere in between. VLT batteries are sold separately. When purchasing this bike, make sure you have added the bike and your choice of battery to your shopping cart before you check out. Bike orders cannot be fulfilled without a battery. Shimano STEPS Shimano STEPS EP8 drive units give you extra everything and provide the push you need to get through the tough stuff. Removable Battery All batteries can be installed in minutes with one tool. Batteries are encased within the downtube for protection and can be easily removed for charging on and off the bike or for easy swaps. High-Flotation Wheels & Tires 80mm rims and studdable 27.5 x 4.5" tires put more rubber on the ground. The massive footprints float over snow and sand and soften the blow from gnarly trail features with immense amounts of traction. Ample clearance for 4.6" rubber. REASONS IT'S RAD: - Modern MTB handling through treacherous terrain. - VLT gives you more of what you love about Fat Biking. - Components optimized for the cold – and beyond - ALL the power you need - Determine how far and how fast you want to ride. - Removable battery for easy charging and one-tool swaps. - Fat 4.6" rubber for maximum grip and cush

The Rip­mo and Rip­mo AF share the same steep, 76-degree seat tube angle and a rangy but not stratos­pher­ic reach, which places rid­ers cen­tral­ly over the ped­als. It makes for an effi­cient posi­tion that can go the long haul. The slack 64.9 head­tube angle and 44mm reduced-off set fork doesn’t wan­der while climb­ing, and doesn’t hold you back descend­ing. It works?—?all day up, all day down, all day in between. The Rip­mo V2S fea­tures a new UDH dérailleur for max­i­mum future com­pat­i­bil­i­ty and moves to a 55mm chain line. The wider chain line allows for a stiffer chainstay. Our cus­tom tuned front and rear sus­pen­sion fea­ture extra light high speed com­pres­sion and rebound damp­ing to deliv­er unpar­al­leled trac­tion. This allows the wheels to flut­ter through ter­rain like a tro­phy truck storm­ing through a set of whoops. The Rip­mo V2S is com­pat­i­ble with both coil and air shocks due to a more pro­gres­sive lever­age rate. On the trail, it gives the sus­pen­sion a sup­ple feel through­out the entire­ty of the stroke, enhanc­ing trac­tion no mat­ter how deep you dig. Mo’ drop­per, mo’ bet­ter. On small frames, you can run 125?–?150mm, pend­ing your pref­er­ence and inseam length. Our short­er seat-tube lengths and low stan­dovers allow you to choose your size based on your reach preference. Tired of hit­ting ?“pur­chase” on anoth­er set of bear­ings each sea­son? So were we. That’s why we use bush­ings where they make sense, and bear­ings where they don’t. The IGUS bush­ings in our low­er link are lighter, stiffer, and vir­tu­al­ly main­te­nance free. We believe so strong­ly in them, we back them with a free life­time replacement. All our bikes are built from the high­est grade mate­ri­als and opti­mized for the best strength, weight, stiff­ness, and ride per­for­mance?—?no mat­ter how much you spend. The Rip­mo weighs a svelte 6.25 lbs with a DPX2 shock and com­plete builds start at 28 lbs.

The Boost, with Etility® Design, is many bikes in one, combining brilliant capability with surprising maneuverability. It’s compatible with a wide range of accessories and able to carry more than 3x the load of a typical bike

Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike. VPShp Suspension Platform Designed around Norco’s VPSHP suspension layout that increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic experience riders expect from a short travel trail bike. With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.

From top to chonky bottom, the Bigfoot VLT 2 is engineered with all the unique performance and features that serious Fat Bikers demand. We have added a Manitou Mastadon 120 Pro Ext fork to a handful of select sizes. The Mastadon Fat bike fork delivers all-temperature performance, working equally well in the winter or summer – soaking up ground chatter and big hits. The ‘Extended ride height’ version fit up to 26×5.15” or 27.5×4.5” tires. All-temperature performance born of frigid winter ride-testing. 34mm trail chassis is stiffer and steers more precisely than any other fat bike suspension fork.

Whether you’re carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range platform and has tightened it up into a light, pedal friendly, maneuverable, high-pivot package. VPShp Suspension Platform Designed around Norco’s VPSHP (Virtual Pivot Suspension | High Pivot) suspension layout, it increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic and responsive feel that riders expect from a do-it-all All-Mountain bike. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.

Completely reimagined, from the ground up. The all-new design makes the Altitude even faster than before. With increased stiffness and a lower centre of gravity, overall ride performance is leveled up. Eats up tough terrain. Its finely tuned rate curve and concentrated suspension mass let it handle bumps effectively, keeping the rear wheel glued to the ground under power. Ride support you can count on. The linear rate curve provides a supportive and predictable feel with minimal unwanted movement or harshness. Mid to large-sized impacts are absorbed effectively without compromising speed or control.

The Instinct has always been the benchmark for those in search of a do-it-all quiver-killer. Designed to thrive on technical trails, but still allows you to push the distance and crush the climbs. We’ve updated the frame features, geometry, and suspension kinematics to make sure you feel confident on the up’s, down’s, and everything in between. Trust your Instinct. What's New? Refined geometry We’ve increased the reach, made the seat tube angle steeper, lengthened the chainstays. Total adjustability Designed with adjustable frame features to suit all riders and riding styles. This is our most versatile platform. Size-specific tune Each frame size is tuned for small-bump compliance, mid-stroke support, and end-stroke progressiveness. Each framesize also features custom shock tunes based on real world field testing. Reach adjust headset Fine tune your ride with center, +/- 5mm offset options. RIDE-4™ adjustment system Allows riders to quickly fine-tune their geometry and suspension with a single Allen key. Generous space for long dropper posts Shorter seat tube lengths for increased dropper post fitment. Storage included The new PenaltyBox™ 2.0 downtube storage (carbon models only) includes generous capacity, custom tool wrap and our rock-solid hinged door system that doubles down as a water bottle mount and built-in concealed AirTag/Tile compartment. Fully enclosed internal routing Allows for easy cable and hose installations, with thoughtful consideration for moto-style brake setups.

Meet the bike in between nothing. Leaving no rider wanting. Master of the climb, the bomb, the rail and the air. The utterly unequivocal. The rule crusher. The trend buster. No rig can rule all, but this one can absolutely rule. The mountain bike.

Meet the bike in between nothing. Leaving no rider wanting. Master of the climb, the bomb, the rail and the air. The utterly unequivocal. The rule crusher. The trend buster. No rig can rule all, but this one can absolutely rule. The mountain bike.

Completely reimagined, from the ground up. The all-new design makes the Altitude even faster than before. With increased stiffness and a lower centre of gravity, overall ride performance is leveled up. Eats up tough terrain. Its finely tuned rate curve and concentrated suspension mass let it handle bumps effectively, keeping the rear wheel glued to the ground under power. Ride support you can count on. The linear rate curve provides a supportive and predictable feel with minimal unwanted movement or harshness. Mid to large-sized impacts are absorbed effectively without compromising speed or control.

Get more rides in and make the most of every minute of the lightweight Fluid VLT C3 140. Featuring the next-level Bosch Performance Line SX drive system, and 140mm of precision-tuned suspension, integrating mixed wheels across all 5 frame sizes for optimum weight balance & handling. COMING SPRING 2024.