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$5,399.99
Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike. VPShp Suspension Platform Designed around Norco’s VPSHP suspension layout that increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic experience riders expect from a short travel trail bike. With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$6,199.99 - $6,399.99
From top to chonky bottom, the Bigfoot VLT 2 is engineered with all the unique performance and features that serious Fat Bikers demand. Shimano's EP8 drive system combines high torque electric assist with your choice of 540Wh, 720Wh or 900Wh in-tube batteries. (sold separately) Charge Forward The Bigfoot VLT's rider cockpit is optimized for quick, efficient climbing and its progressive geometry makes for confident, stable descents. Extra Fat Massive standover clearance and thru axles set the Bigfoot VLT's aluminum frame apart and internally routed cables provide a clean look and keep critical systems working great. Year-Round Performance Cold-weather optimized hydraulic components including suspension, dropper post and disc brakes are ultra-reliable when temps plummet and deliver all year long. Choose your Juice Custom select your battery capacity from 540Wh, 720Wh or massive, industry-leading 900Wh depending on how you ride. Lighter weight for speedy laps, mammoth range for epic adventures, or somewhere in between. VLT batteries are sold separately. When purchasing this bike, make sure you have added the bike and your choice of battery to your shopping cart before you check out. Bike orders cannot be fulfilled without a battery. Shimano STEPS Shimano STEPS EP8 drive units give you extra everything and provide the push you need to get through the tough stuff. Removable Battery All batteries can be installed in minutes with one tool. Batteries are encased within the downtube for protection and can be easily removed for charging on and off the bike or for easy swaps. High-Flotation Wheels & Tires 80mm rims and studdable 27.5 x 4.5" tires put more rubber on the ground. The massive footprints float over snow and sand and soften the blow from gnarly trail features with immense amounts of traction. Ample clearance for 4.6" rubber. REASONS IT'S RAD: - Modern MTB handling through treacherous terrain. - VLT gives you more of what you love about Fat Biking. - Components optimized for the cold – and beyond - ALL the power you need - Determine how far and how fast you want to ride. - Removable battery for easy charging and one-tool swaps. - Fat 4.6" rubber for maximum grip and cush
$6,799.99
Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike. VPShp Suspension Platform Designed around Norco’s VPSHP suspension layout that increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic experience riders expect from a short travel trail bike. With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$6,999.99
From top to chonky bottom, the Bigfoot VLT 2 is engineered with all the unique performance and features that serious Fat Bikers demand. We have added a Manitou Mastadon 120 Pro Ext fork to a handful of select sizes. The Mastadon Fat bike fork delivers all-temperature performance, working equally well in the winter or summer – soaking up ground chatter and big hits. The ‘Extended ride height’ version fit up to 26×5.15” or 27.5×4.5” tires. All-temperature performance born of frigid winter ride-testing. 34mm trail chassis is stiffer and steers more precisely than any other fat bike suspension fork.
$6,999.99
Whether you’re carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range platform and has tightened it up into a light, pedal friendly, maneuverable, high-pivot package. VPShp Suspension Platform Designed around Norco’s VPSHP (Virtual Pivot Suspension | High Pivot) suspension layout, it increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic and responsive feel that riders expect from a do-it-all All-Mountain bike. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$7,699.99
Get more rides in and make the most of every minute of the lightweight Fluid VLT C3 140. Featuring the next-level Bosch Performance Line SX drive system, and 140mm of precision-tuned suspension, integrating mixed wheels across all 5 frame sizes for optimum weight balance & handling. COMING SPRING 2024.
$7,899.99
Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike. VPShp Suspension Platform Designed around Norco’s VPSHP suspension layout that increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic experience riders expect from a short travel trail bike. With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$7,899.99
Whether you’re carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. VPShp Suspension Platform Designed around Norco’s VPSHP (Virtual Pivot Suspension | High Pivot) suspension layout, it increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic and responsive feel that riders expect from a do-it-all All-Mountain bike. With 160/150mm of travel, the 2024 Sight takes the best of the Range platform and has tightened it up into a light, pedal friendly, maneuverable, high-pivot package. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$8,099.99
Whether you’re carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range platform and has tightened it up into a light, pedal friendly, maneuverable, high-pivot package. VPShp Suspension Platform Designed around Norco’s VPSHP (Virtual Pivot Suspension | High Pivot) suspension layout, it increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic and responsive feel that riders expect from a do-it-all All-Mountain bike. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$8,999.99
Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike. VPShp Suspension Platform Designed around Norco’s VPSHP suspension layout that increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic experience riders expect from a short travel trail bike. With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$9,699.99
Get more rides in and make the most of every minute of the lightweight Fluid VLT C2 140. Featuring the next-level Bosch Performance Line SX drive system, and 140mm of precision-tuned suspension, integrating mixed wheels across all 5 frame sizes for optimum weight balance & handling. COMING SPRING 2024.
$9,999.99
Whether you’re carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range platform and has tightened it up into a light, pedal friendly, maneuverable, high-pivot package. VPShp Suspension Platform Designed around Norco’s VPSHP (Virtual Pivot Suspension | High Pivot) suspension layout, it increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic and responsive feel that riders expect from a do-it-all All-Mountain bike. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$11,499.99
Whether you’re ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what’s possible on a short travel trail bike. VPShp Suspension Platform Designed around Norco’s VPSHP suspension layout that increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic experience riders expect from a short travel trail bike. With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$12,099.99
Get more rides in and make the most of every minute of the lightweight Fluid VLT C1 140. Featuring the next-level Bosch Performance Line SX drive system, and 140mm of precision-tuned suspension, integrating mixed wheels across all 5 frame sizes for optimum weight balance & handling. COMING SPRING 2024.
$12,999.99
Whether you’re carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range platform and has tightened it up into a light, pedal friendly, maneuverable, high-pivot package. VPShp Suspension Platform Designed around Norco’s VPSHP (Virtual Pivot Suspension | High Pivot) suspension layout, it increases rearward axle path to improve suspension performance in technical terrain, while retaining the dynamic and responsive feel that riders expect from a do-it-all All-Mountain bike. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal-kickback. Swapping the linkarm and lower shock mount with our “Missing Link Kit” converts between 29” and 27.5” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.
$13,999.99
Get more rides in and make the most of every minute of the lightweight Fluid VLT C1 130. Featuring the next-level Bosch Performance Line SX drive system, and 130mm of precision-tuned suspension, integrating mixed wheels across all 5 frame sizes for optimum weight balance & handling. COMING SPRING 2024.
$319.99
Get them started young! Everyone deserves a Rocky Mountain, even if you’re not ready to push the pedals yet. The Edge Jr 12 is a running bike that makes riding easy and fun and helps kids gain balance. With an aluminum frame and fork, and pneumatic Vee Tire Crown Gem tires, the Edge Jr 12 is both durable and speedy.
$449.99 $559.99 20% Off
Available in five wheel sizes and multiple frame sizes, there's an Edge model ready to get them set up right for the ride ahead. Every Edge model is best for kids of any age learning to ride and for mastering the basics. - All around kids bike - Extra low standover clearance for young rippers - Simple 1x drivetrain - Low profile saddle can be slammed down for maximum standover - Quick-release seatpost clamp - One size
$719.99
Available in two wheel sizes, the Soul Jr offers burlier components, bigger tires, and stronger brakes. For kids who have mastered the basics, the Soul Jr is everything they need to tackle faster rides and gentle trails. Inseam: 432 - 612mm / 17 - 24"
$799.99
The Soul Jr offers burlier components, bigger tires, and stronger brakes. For kids who have mastered the basics, the Soul Jr is everything they need to tackle faster rides and gentle trails. Inseam: 512 - 712mm / 20,5 - 28"
$949.99
The Vertex Jr is similar to the Soul Jr, but a bit more built up. It comes in two sizes—20 and 24. With burlier components and wider tires, the Vertex Jr is best for junior riders ready to tackle beginner to intermediate trails. Inseam: 432 - 612mm / 17 - 24"
$1,049.99
The Vertex Jr is similar to the Soul Jr, but a bit more built up. It comes in two sizes—20 and 24. With burlier components and wider tires, the Vertex Jr is best for junior riders ready to tackle beginner to intermediate trails. Inseam: 512 - 712mm / 20,5 - 28"
$1,299.99 $1,849.99 30% Off
It'll take way more than hell freezing over to stop the Blizzard. With massive tire real-estate and mega clearance, snow's no issue for the Blizzard. Don't mistake it for a fat-tired gimmick—aggressive trail geometry and a no-nonsense mountain bike ride character differentiates it from the bandwagoners. The result? Send trail and rip commutes as aggressively and shredly as you want. Winter's here. Ice to see you.
$1,419.99 - $1,499.99
The Fusion is the perfect blend of efficiency, capability, and reliability on the trail. The Fusion’s responsive handling characteristics and comfortable geometry will help you mix up your ride from the pathway to the trail, and onto the single-track. The Fusion’s geometry has been optimized to provide you with the best possible experience when heading out for a ride. We’ve updated the geometry to reflect the needs of a true "down-country" rider, including 29" wheels, a low stand-over height, longer reach, and a slacker head tube angle. With features like 100 mm of front travel, internal cable routing, and a 1x drivetrain, the Fusion sits at the top as our best all-around hardtail.
$1,949.99 $2,599.99 25% Off
Guess what? Kids want to rip trails, too. That's why the Reaper incorporates decades of trail, enduro, and park prowess and condenses it into a shred ready package for kids. The result? Full-sized trail bike levels of competence and composure in a kid-friendly package. The objective? To pass on a love of riding and ripping to the next generation. Don't fear the Reaper (sorry, we had to)—it's carrying the next generation of riders onto big, burly things. All the competency and burliness of a full-sized trail bike in a junior-sized package. The Reaper is the real deal for charging trails and the bike park. Best for experienced junior and youth riders looking to charge steeper and bigger trails. Sizing: - Inseam: 512 - 712mm / 20.5 - 28"
$2,149.99
The Growler proves that the secret order of hardtail trail shredders is alive and thriving. Sure, it’s got that classic hardtail profile. But 21st-century touches across the platform reveal a future-proofed, instant classic. 29x2.6 tires for ridiculous grip. An aggressive ride character for surprising levels of confidence while descending or ripping tough trails. A refreshingly simple (and tough) package for rowdy days at the trails. More satisfying than a tropical IPA growler fill on a hot day—and way, way faster. Cheers, eh. What sets the Growler apart Holds the line Hardtail isn’t dead—so we went all out in making the Growler as capable, aggressive, and as fast as possible on rowdy, rad trails. Charge hard—the Growler's with ya. Stubborn levels of traction Sure, the Grower rips trails fast. But for technical climbs and loose trail, we opted for big rubber and "dig-the-hell-in" geometry to ensure ridiculous levels of traction and competence over the loose and uneven stuff. So good, it’s stubborn. Monstrously fun We purpose-built the Growler around 29 x 2.6 tires. The result is a fast-rolling, hugely competent, and impossibly fun hardtail machine. Fully-internal cables and a boost rear hub really tie the room together on any trail, too.
$2,369.99 $3,149.99 25% Off
Guess what? Kids want to rip trails, too. That's why the Reaper incorporates decades of trail, enduro, and park prowess and condenses it into a shred ready package for kids. The result? Full-sized trail bike levels of competence and composure in a kid-friendly package. The objective? To pass on a love of riding and ripping to the next generation. Don't fear the Reaper (sorry, we had to)—it's carrying the next generation of riders onto big, burly things. All the competency and burliness of a full-sized trail bike in a junior-sized package. The Reaper is the real deal for charging trails and the bike park. Best for experienced junior and youth riders looking to charge steeper and bigger trails.
$2,559.99 $3,199.99 20% Off
The Solo doesn’t stop when the pavement ends. The open (gravel) road. When nothing stands between you and the horizon. It doesn’t matter if you're chasing mountains or vast open plains, there’s something hypnotic about the call of gravel less traveled. Make every ride an adventure. Durability first Tested to meet mountain bike frame-testing standards. Perfect blend of fast and light. From gravel to trails to singletrack. Soak it up Increased vertical compliance on carbon models with our unique seat tube design for increased comfort. All the mounts Mount as many bottles, bags or accessories you need with 12 mounting points on the frame, and 8 on the fork. Massive clearance Easily fit 700 x 40c tires including fenders, or 650b x 2.2 tires including fenders. Geometry Sizing Due to supply-chain issues, Specs are subject to change without notice.
$2,879.99 $3,599.99 20% Off
It'll take way more than hell freezing over to stop the Blizzard. With massive tire real-estate and mega clearance, snow's no issue for the Blizzard. Don't mistake it for a fat-tired gimmick—aggressive trail geometry and a no-nonsense mountain bike ride character differentiates it from the bandwagoners. The result? Send trail and rip commutes as aggressively and shredly as you want. Winter's here. Ice to see you.
$3,199.99
The Instinct has always been the benchmark for those in search of a do-it-all quiver-killer. Designed to thrive on technical trails, but still allows you to push the distance and crush the climbs. We’ve updated the frame features, geometry, and suspension kinematics to make sure you feel confident on the up’s, down’s, and everything in between. Trust your Instinct. What's New? Refined geometry We’ve increased the reach, made the seat tube angle steeper, lengthened the chainstays. Total adjustability Designed with adjustable frame features to suit all riders and riding styles. This is our most versatile platform. Size-specific tune Each frame size is tuned for small-bump compliance, mid-stroke support, and end-stroke progressiveness. Each framesize also features custom shock tunes based on real world field testing. Reach adjust headset Fine tune your ride with center, +/- 5mm offset options. RIDE-4™ adjustment system Allows riders to quickly fine-tune their geometry and suspension with a single Allen key. Generous space for long dropper posts Shorter seat tube lengths for increased dropper post fitment. Storage included The new PenaltyBox™ 2.0 downtube storage (carbon models only) includes generous capacity, custom tool wrap and our rock-solid hinged door system that doubles down as a water bottle mount and built-in concealed AirTag/Tile compartment. Fully enclosed internal routing Allows for easy cable and hose installations, with thoughtful consideration for moto-style brake setups.